Seoul for luxury travelers
Myeongdong for your first Seoul trip — Line 4 puts you one stop from the Euljiro subway junction, ten minutes' walk from Namdaemun Market, and fifteen from Deoksugung Palace. Budget ₩80,000–150,000 per night ($54–101) for a clean mid-range hotel. Repeat visitors should look at Euljiro's converted print-shop blocks at ₩50,000–90,000 ($34–61).
Questions luxury travelers ask about Seoul
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Where to stay
Myeongdong for your first Seoul trip — Line 4 puts you one stop from the Euljiro subway junction, ten minutes' walk from Namdaemun Market, and fifteen from Deoksugung Palace. Budget ₩80,000–150,000 per night ($54–101) for a clean mid-range hotel. Repeat visitors should look at Euljiro's converted print-shop blocks at ₩50,000–90,000 ($34–61).
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Must-see
Gyeongbokgung Palace, first thing in the morning. The 3,000-won admission — roughly two dollars — gets you into the largest Joseon-era royal complex, with Bugaksan mountain filling the frame behind the throne hall. The changing of the guard at 10am is worth timing your arrival around. Get there by 9am to walk the grounds in relative quiet first.
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Food culture
Seoul eats on a schedule built around shared tables and banchan that never stop coming. Breakfast is a bowl of sullungtang from a counter open since 4am. Lunch is fast — office workers clear kimchi-jjigae in twelve minutes. Dinner stretches past midnight, wrapped around soju and grilled pork belly where exhaust fans roar overhead.
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Cultural etiquette
Bow slightly when greeting — deeper for elders or formal situations. Never write someone's name in red ink; it signals death. Accept objects from anyone older than you with both hands. Tipping is not customary and will likely confuse your server. Remove shoes before entering homes, temple halls, and many traditional restaurants. Subway priority seats stay empty even on crowded trains.
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Airport to city
Take the AREX Express from Incheon (ICN) to Seoul Station — 9,500 won ($6.40), 43 minutes, departing every 30 to 40 minutes from 5:15am to 10:50pm. Transfer to Seoul Metro lines 1 or 4 for your final stop. After the last train, KakaoTaxi to most central neighborhoods runs 55,000 to 75,000 won ($37–51) including tolls.
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